Crowdmix 'artist portal'
A well backed startup with the goal of making music more social and with an advertising model which supports artists. During their pre-launch phase, I helped form the vision and direction of their artist platform, a sophisticated tool with the core function of allowing artists to understand who their most influential fans are. The key theme was to employ ‘instantly actionable insights’ to save artist's time. This was a tough, high pressured environment where I was lucky enough to work with some brilliant product designers.
