Online identity migration
I have decided to show this project as it was one of the most mindbendingly complex projects that I have ever worked on! Virgin Media had a long history of mergers and acquisitions with other internet companies - so the large customer base had different types of account, legacy domain usernames, and accounts of different structures.
The purpose of this project was to merge all users into a new, clean single user account structure. The challenge was to push users though a 1 time account migration' journey, which was an 'invisible' and unobtrusive to them as possible. It was a satisfying project as it had such a big positive effect - without the users even knowing.