'Help me choose' personal assistant

15 Gifts is a product which acts as a 'personal assistant' tool which can be  implemented on retailers websites with minimum fuss. It uses machine learning to drive recommendations for customers based on answers to  key questions. I didn't conceive this brilliant idea (Tom Cox, the businesses founder did), however I did play a key role in defining and designing the UX of the tool.

This was a truly interesting project where conversion to sales and performance is key. Businesses which use the tool include Virgin, Sky, Rackspace to name a few - they have all seen a significant increase in conversions as a result of it. I've been involved with 15 Gifts from it's inception and still consult now, more recently helping them with their mobile platform (which is what these sketches illustrate).

The Axure prototype can be accessed here.